Blog

“Your brand is a story unfolding across all customer touchpoints” – Jonah Sach

Business industries are highly competitive and a brand can get outdated with time when a new brand emerges. A brand often leads to stagnation when there is no growth in the business. Finding new ways to compete has be...

The Golden Years

From 2015-2020, the apparel industry chain was known to be a well-oiled machine. But as COVD-19 hit, harsh truths have come to light. Passu has recognized the cracks of this ancient world we once knew. The environment has been further tainted with a grappling virus; thus, igniting ...

When you want your business to stand head and shoulders from your competitors, you have to invest time, effort, and resources to ensure that it gets the attention it deserves. Besides intensive market research, tactical business strategies, and compelling communication campaigns, you should also loo...

Fashion styles come and go, but workwear is forever. To create the best uniforms for the current times, the industry continues to innovate and evolve to meet public needs. Here are five recent trends in Australian workwear

• Uniforms remain a sound business investment

Workwear within any organ...

Making your brand stand out can significantly increase your sales. This approach is a tried-and-tested formula that has been observed by business people, communicators, and marketers globally.

If you want to reap the fruits of your labor, you should also plant seeds to make your brand bloom. Here a...