It's no secret that the world is facing a lethal virus that has caused panic across many countries. The virus and its effects are unprecedented, but what can you do to promote your company during this chaos?
This blog post will be outlining some tips on how business owners can use social media to increase awareness of their company.
1) Introduce your company and the services offered
Social media is a great way to introduce your company and the services you offer, even if they are very niche. Share pictures of past projects or employees that show off your business. If people know who you are, they'll be more inclined to see how their support can make an impact on your business.
2) Use visual content to increase brand awareness
One of the most important aspects of social media is branding. With only 160 characters, you can't say too much about your company's services or what you're trying to accomplish. You have more room for creativity with visual content like pictures and videos; this will allow viewers to get a better idea of who you are as an individual or company.
People are more likely to follow you on social media when they know what your company is about and its future goals.
3) Share great content every so often
Social media can be a big-time investment. If you don't take the opportunity to promote your company, then it will just wither away and die. There are many ways to share content on the various platforms; post pictures of new projects or something funny happening in your office for some good laughs because a sense of humor is important too. A lot of your followers will appreciate the effort and share it with their friends to help increase brand awareness.
4) Talk about how you can help your clients during this difficult time
It's not just your company that is affected by the pandemic. Your clients are also suffering from the negative impacts of being unable to work and provide for their families. You can use social media as a way to offer help with services like childcare or financial support during these tough times. If you're looking for ways to show how valuable your company is, this would be a great way to do so.
5) Blogging
It can be a great way to get your company name out there, you can blog about how this virus has impacted your business or what it's like for those who work from home all day. Blogs are also a great way to share your knowledge with others, as well as provide support for the readers. If you're looking to promote your company during these unprecedented times, blogging is an excellent way that doesn't require much extra effort on your end. It's simple and personal while also being informative at the same time.
6) Use Hashtags!
Social media is about connecting with others who share the same interests as you and hashtags are a great way to do this. You're providing information to those who need it and highlighting your company in the process. Hashtags also make advertising easier because people looking for these topics are more likely to find them and share them on social media, such as Instagram, Facebook, and Twitter e.t.c.
7) Share any information or resources that might help promote your company in times of crisis.
If you're looking for some creative ideas to promote your company, be sure to share any content that might come in handy. This could include a link or article with information about what it's like to work from home during a crisis or if there are any resources available related to childcare during this difficult time: post those as well.
All of these tips combined will help you promote your business while also remaining safe during the pandemic.
How can Passu help you!
If you are looking to promote your brand and increase sales, reach out to Passu. Passu has high-quality products and offers the best promotional gear that allows customization on just about anything you want at an affordable rate. Passu offers embroidery/printing services that can make any brand look unique and well recognized. Moreover, Passu is a business with a cause, for every purchase you make at Passu, a certain percentage of it goes to charity. So you are not just a buyer at Passu, you become a charity donor and it's an honor that comes with every purchase made. Contact Passu today for promotions and further inquiries.
Written By Aniqa Ajward